The Resurrection of the Electric Car
Monday, July 30th, 2007UPDATE: Green Wombat just posted a great article about the opportunities and challenges that Think and Tesla face in entering the global automobile market. Check it out!
A couple of nights ago I watched the 2006 documentary Who Killed the Electric Car? directed by Chris Paine. Though at times the movie threatened to degenerate into Michael Moore-esque theatrics and disingenuous editing, in general it was an entertaining glimpse into the factors behind the “failure” of electric vehicles (most notably represented by the GM EV1) in the mid-90s. The movie downplays some limitations of the EV1, such as its two passenger capacity, cost of production and charging time, but overall provides a compelling argument that there was a reasonably-sized (and sometimes fanatical) market for such a device.
Unfortunately, GM was too shortsighted to see the potential competitive advantages offered by developing EV (electric vehicle) technology, choosing instead to focus on drawbacks (for GM) such as the lack of a substantial maintenance revenue stream (EVs require almost no maintenance compared to their gasoline counterparts). Now GM’s CEO Rick Wagoner and R&D chief Larry Burns realize that the cancellation of the product was a mistake (see quotes at the bottom of the EV1’s Wikipedia entry), and GM is hard at work creating a spiritual successor to the EV1, the Chevy Volt (see below).
Other (more exciting and dynamic) car companies are also developing EVs. Tesla Motors is producing a sports car called the Tesla Roadster, which gets from zero to 60 in approximately 4 seconds while getting the equivalent of 135 MPG. The first production models should be in the hands of early adopters by the end of this year. Think Nordic is developing a more economical EV called the Think City, which will hopefully make it to the US by late 2008. Though these cars share some of the limitations of the EV1, they promise to be practical vehicles for a wide range of users.





